Day 1 | Day 2 February 26th, 2002: 8:50 - 9:00 Chairperson's Welcome and Opening Address: Jill Newhouse Calcaterra, Vice President of Promotions and Partner Relations, Nelvana Communications 9:00 - 10:00 Keynote Address Less is More: The Global Evolution of Kids Programming Anne Sweeney, President, ABC Cable Networks Group & Disney Channel Worldwide Even as global television platforms expand with satellite and cabledistribution growth, the number of players in the kids programming business seems to be decreasing. As president of ABC Cable Networks Group and Disney Channel Worldwide, Anne Sweeney manages The Walt Disney Company's global kids programming assets as distributed on Disney Channel, Fox Kids, Toon Disney and Playhouse Disney networks and branded television blocks on broadcast networks. Ms. Sweeney will provide her unique perspective on the trends in kids programming and how Disney's recent acquisitions and initiatives will contribute to the global kids marketplace. 10:00 - 11:00 The Changing Broadcast Landscape The evolution of digital promises to change the broadcasting world as we know it. Hear industry experts debate the future including: Will subscription fees generate enough money for digital channels to be able to commission original programming or will these channels be taking programming as a second window? What is the viewer per channel ratio? Will the increased number of channels affect kids viewing habits? What strategies are broadcasters using to get noticed and to drive kid interest in digital channels? Can producers aid in the process? Will the increased number of channels offer producers a plethora of new production opportunities or will the larger broadcasters simply use their existing libraries? How are rights negotiations for producers and distributors being affected by digital? Should they trade compensation for the time being for visibility on new digital channels? How does the emergence of digital channels affect the terrestrial broadcaster? Moderator: Ken Faier, Vice-President, Television & Distribution, AAC KIDS, Alliance Atlantis Communications Inc. Panelists: Finn Arnesen, VP Programming, Development and Acquisitions, Cartoon Network, Europe Deron Triff, Senior Director, PBS Interactive and Digital Planning, PBS Ian Fairweather, General Manager, Nickelodeon Australia Angus Fletcher, President, Jim Henson Television, Europe, Jim Henson Company 11:00 - 11:15 Networking Break 11:15 - 12:30 CONCURRENT SESSIONS: Flash Production: An Evolution in Series Development The growing popularity of Flash has resulted in increased exposure for independent properties and opened up a new category of production focused on interactivity. Attend this session to learn and understand the following: How producing in Flash can reduce your costs How Flash is making iTV programming and online shows a reality What are some of the creative advantages of using Flash? How are broadcasters responding to the broadcast of Flash animation? Moderator: Jerry Beck, President, Cartoon Research Panelists: Buzz Potamkin, CEO, Visionary Media and President, Project-X Larry Schwarz, Former CEO, Rumpus Corporation Sander Schwartz, President, Warner Bros. Animation Craig Kronenberger, Chief Creative Officer, Spunky Productions Developing Licensing Strategies: How and When to Launch Your Licensing Initiatives As we all know in the entertainment business, timing is everything. This session will detail how and when you should time the release of your licensed products to maximize exposure for the program or film in question, as well as garner the best response from the consumer. Understand why timing is doubly important when you are selling a product linked to a particular trend Discuss how small and mid-sized licensors can create high-impact programs with high-profile retailers Moderator: Gary Caplan, President, Gary Caplan Inc. Panelists: Susan Eisner, Senior VP, Licensing, 4 Kids Entertainment Melissa Bomes, Executive Vice-President, Consumer Products, DIC Entertainment Cindy Levitt, VP & General Merchandise Manager, Hot Topic Joy Tashjian, President, Joy Tashjian Marketing Group 12:30 - 1:30 Luncheon 1:30 - 2:30 CONCURRENT SESSIONS: Building Momentum Beyond the Sale Learn what is now being required of the producer in the post-sale environment, such as working directly with the promotion and marketing departments of the broadcaster and developing original marketing concepts that promote the program and ensuring delivery of all marketing materials to deadline. Moderator: Rick Hawkins, Senior Vice President Television and Film, JP Kids Inc. Speakers: Angus Fletcher, President, Jim Henson Television, Europe, Jim Henson Company Deborah A. Forte, EVP, Scholastic Inc. and Division Head, Scholastic Entertainment Michael Polis, Sr. VP Marketing, World Wide, The Jim Henson Company Tom Lynch, CEO, Tom Lynch Company The Latino Phenomenon: Content that Reaches the Hispanic Marketplace and Beyond The Hispanic kid market is poised for explosive growth over the coming years. Attend this session to hear: Which broadcasters are leading the way in broadcasting Hispanic content? What criteria are broadcasters seeking in a Hispanic program? How do distributors view this growing phenomenon? Do they have an easy time finding and placing good Hispanic properties? Will Hispanic programs also sell internationally? Moderator: Beatriz Acevedo, President, Hip-TV Panelists: Douglas Greiff, former VP of Program Development, Nickelodeon and Current Partner, Head of Production, Hip-TV Kevin Kay, EVP Production, Nickelodeon, Nick at Nite, TNN and TV Land Maximilian Weiner, International Sales & New Business Director, CDC United Network 2:30 - 3:30 Distributors Speak! Distribution's Influence on Program Creation Distributors know their clients likes and dislikes better than anyone, therefore it is essential that creative departments take their points of view into account when generating creative content. However, how do you determine what opinions to follow without sacrificing creative integrity? Moderator: Daniel E. Tibbets, Vice President, Fireworks Television Panelists: Bill Gross, Senior Vice President, Brand Strategy, Gullane Entertainment Dorian Langdon, CEO, Millimages USA Tatiana Kober, Managing Director, Egmont Imagination UK Tom Lynch, CEO, Tom Lynch Company 3:30-3:45 Networking Break 3:45 - 5:00 PITCH IT! (Preschool to Kids)(ages 2-8) Hear pre-selected projects being pitched to a panel of industry experts for the 2-8 age range. Learn techniques from these experts regarding how effectively pitch a winning project and what they are looking in the evaluation process. Moderator: Ken Faier, Vice-President, Television & Distribution, AAC Kids, Alliance Atlantis Communications Inc. Panelists: Madeleine Levesque, Director, Original Programming, TELETOON Canada Inc. Brown Johnson, Executive Vice-President, Nick Jr. Ian Fairweather, General Manager, Nickelodeon Australia Jennifer Lupinacci, Associate Director Children's Programming, PBS February 27th, 2002: 8:30 - 10:00 Breakfast Roundtables -- Various Topics Scott Pansky, GM & Partner, Allison & Partners 9:55 - 10:00 Chairperson's Welcome Ellen Aaronson, Packaging and Development Executive, Gullane Entertainment 10:00 - 11:00 Keynote Address Powerhouse Partnerships: How Entertainment Entities Are Combining Forces and Facilitating Global Production Opportunities Peter Völkle, President and CEO, TV-Loonland Ellen Goldsmith-Vein, President, AMG Animation & Family Entertainment In December 2001, TV-Loonland and Artists Management Group's Animation & Family Entertainment Division formed an strategic alliance to produce a minimum of four animated television series over the next three years. AMG and TV-Loonland representatives will discuss the innovative aspects of their partnership, how this alliance benefits each party and how future partnerships of this type could impact production opportunities worldwide. 11:00 - 11:15 Networking Break 11:15 - 12:30 Mission Possible: Successful International Co-production Case Studies Running a successful international coproduction can be a complex and difficult endeavour when you take into account differences in language, aesthetics and regulations. However, coproduction is a necessity in this day and age. In this session you will hear case studies of successful coproductions that are making waves in the industry, as well as: Strategies for resolving differences between partners when they arise Considerations when trying to create content that will appeal to an international audience International regulatory guidelines everyone should be aware of Presenters: Ulf Synnerholm, Creative Producer & GM, Happy Life / ColorPop Elaine Sperber, Head of Drama, CBBC Vincent Chalvon Demersay, General Manager, Marathon Group Sam Ewing, VP, International Co-Productions and Acquisitions, Fox Family Worldwide Anthony Bouchier, Managing Director, Quintus Group (UK) Kurt Mueller, Director, Creative Development, Sesame Workshop 12:30 - 1:30 Lunch 1:30 - 2:30 Movers & Shakers: Hot Kid Co's On Their Industry Our expert panelists discuss the main issues that have impacted their businesses over the past year; such as: What were the greatest successes and greatest failures of the executives on the panel over the past year? What advice would they give to a new producer starting out in the business? Moderator: Alice Cahn, Managing Director, Interactive Media for Children, The Markle Foundation Panelists: Rick Mischel, President, The Mischel Company Jonathan Peel, CEO, Millimages UK Ltd. Steven DeNure, Partner, DECODE Entertainment Inc. Ken Olshansky, Senior VP Creative Affairs, Sunbow Entertainment 2:30 - 3:30 CONCURRENT SESSIONS: Making iTV a Reality Everyone is talking about iTV as the future of broadcast, but where are we really on course to making iTV happen? In this session hear industry members discuss: What do broadcasters now expect from producers by way of providing them with interactive platform with the program itself? How much is the development of these interactive components actually costing producers? What is the anticipated ROI of the interactive component to a given program? What are the general business models? Will broadcasters willingly pay higher licensing fees for programs with an effective interactive component created prior to purchase? Moderator: Karen Lennon, CEO, Beyond Z Interactive Media Panelist: Sarah Tomassi Lindman, VP Production and Programming, Noggin Tracy Fullerton, President & Co-Founder, Spiderdance The Rip-Tide Trend: How to Get Ahead of the Trend Wave Before you Get Pulled Beneath How to use trend research to pitch a story idea that a broadcaster will jump at What do trend researchers think the next big things in TV, film and licensed merchandise will be? Understanding the Blair Witch phenomenon -- the power of "word of mouth" or "buzz" Jane Rinzler Buckingham, President, Youth Intelligence 3:30 - 3:45 Networking Break 3:45 - 5:00 PITCH IT! (Kids to Tween) (ages 8-13) Another round of projects will be pitched for the 8-13 age range Broadcaster representatives offer their feedback Moderator: Midge Pierce, VP of Programming, WAM! America's Kidz Network Panelists: Joel Andryc, Executive Vice President, Kids' Programming & Development, ABC Family Worldwide John Hardman, VP Programming and Development, Kids WB!, WB Television Network Adam Bonnett, VP Original Programming Series, Disney Channel Rieke Müller-Kaldenberg, Head of Family Programmes, ARD/Erstes Deutsches Fernsehen
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