Projections indicate that the Hispanic population will triple in size by 2050, making up 24% of the total U.S. population*. Marketing to U.S. Hispanic Youth is the only conference specifically designed to help companies reach the growing Hispanic youth market in the United States.

KEY BENEFITS OF ATTENDING

• Be inspired by campaign case studies that have successfully targeted U.S. Hispanic youth
• Find out how and when to use Spanglish to better target this demographic
• Understand how regionalism can affect your marketing campaign
• Analyze pop-culture’s effect on the U.S. Hispanic youth demographic
• Learn how the medium of entertainment can be used effectively to reach the Hispanic kid market through advertising and programming
• Hear how advertisers and media outlets can work together to maximize their market-reach and profitability

KEYNOTE SPEAKER:
Isabel Valdés, Co-Chair & Partner
Santiago & Valdés Solutions, LLC

U.S. Hispanic Youth: What They Mean to Your Bottom Line.
In her keynote address, Isabel Valdés discusses the importance of the Hispanic youth market to all growing corporations, and why the escalating impact of this group cannot be ignored in the coming years. 

CONTENT INCLUDES:

• Key differences between U.S. Hispanic and Latin American youth
• Case studies of product launches to Hispanic youth
• Case comparisons of Hispanic campaigns vs. general population campaigns for the same product
• Pop culture trends and affects on marketing campaigns
• Regional Hispanic marketing
• Hispanic media outlets
• Lifestyle analysis
• Hispanic effect on pop-culture and on marketing to non-Hispanic market sectors

*According to Strategy Research Corporation