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August 21, 2008

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Cool Watch

June/July 2007

What is your favorite TV show
Boys 8 to 11 (253 kids)
SpongeBob SquarePants12.6%
Suite Life of Zack & Cody6.3%
Naruto 5.1%
Drake & Josh4.3%
The Simpsons4.3%
Girls 8 to 11 (265 kids)
Hannah Montana15.5%
Suite Life of Zack & Cody12.8%
SpongeBob SquarePants 7.5%
That’s So Raven 7.2%
Full House animals3.8%
Boys 12 to 15 (241 kids)
Family Guy10.0%
The Simpsons 7.9%
South Park 5.4%
Naruto 3.3%
SpongeBob SquarePants 3.3%
Girls 12 to 15 (253 kids)
SpongeBob SquarePants5.5%
American Idol5.1%
The Hills 4.7%
Hannah Montana 4.3%
Family Guy 3.6%
 
What is your favorite food to eat while watching TV?
Boys 8 to 11 (234 kids)
Popcorn30.8%
Chips 15.0%
Pizza 9.8%
Meat 6.0%
Ice cream 4.3%
Girls 8 to 11 (239 kids)
Popcorn38.1%
Chips 18.4%
Ice cream 6.7%
Fruit 3.8%
Apple 2.1%
Boys 12 to 15 (214 kids)
Chips 23.4%
Popcorn22.0%
Pizza 7.5%
Ice cream 5.1%
Meat 3.7%
Girls 12 to 15 (231 kids)
Popcorn24.2%
Chips 22.5%
Ice cream 8.2%
Candy 5.2%
Pizza 5.2%

Research tidbits found in this feature are extracted from the April/May 2007 issue of KidSay’s Trend Tracker, a syndicated study published five times a year that breaks down what’s cool and what’s not according to 1,000 American kids ages eight to 15. KidSay, an 11-year-old full-service kids market research firm, works with schools and youth organizations in hundreds of U.S. cities to collect and analyze data about trends emerging in the categories of entertainment, famous people/characters, internet, food/beverage, spending, toys and lifestyle. If you’d like more information about Trend Tracker, please contact Bob Reynolds by phone (866-273-8555/913-390-8110) or by e-mail (bob@kidsay.com).


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