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KidScreen Magazine - Listing for August 1, 2008

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Up Front

Advertising giant Dentsu eyes US production opps
Playhouse Disney Canada to harvest homegrown goods
Rising retail star Steve & Barry's plummets
Peak performance HIT L&M exec scales Mt. Kilimanjaro


PPD

Onward Christian Prodcos
Upnext
Jetix Europe consults the experts: kids themselves
Canal+ casts wide net for toon projects


Licensing

Licensed footwear steps it up
Atlantyca targets business beyond the master book deal
Paul Frank splits up infant and toddler L&M biz


Retail

Righteous returns at Christian retail spread a little faith
DIY duds make retail noise with L.A. tweens
Eco-indie gets Whole Foods' first toy order


Marketing

BK steps up healthy food initiative
Sesame studies the media habits of six to nines
Pokémon fans go kiddo à kiddo
Super Why expands reading camps


Digital Bytes

FOO fighters instilling feelings of ownership yields big returns
Immersive evolution alive and well at E3


First Take

Paramount taps vault for tween licenses, finds Grease is the word


YTV

Canada's first kidcaster celebrates 20 years in the biz
YTV Brand Evolution: Expect the unexpected
YTV and Nickelodeon: A brand-driven partnership
YTV looks to innovate within its comedy mandate


People

People in new jobs



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