KidScreen Magazine - Listing for May 1, 2008
Up Front
E-tail merger moves for bigger chunk of US$26-billion merch pie
BBC Worldwide delivers on 360-degree mandate
Walker Books opens up production arm
UK illustrator draws comic lines on classic kids tales
Production, programming & distribution
What's Developing in Kids Production
New EU school trains tomorrow's broadcast execs
RTE seeks big runs of tween live action and CGI
Licensing
Marvel expands franchises with four new series and CP programs
Personalized treasure hunt service charts licensing course
Bulldog gives thumbs-up to phase two for TWF
Elmer's sticks like glue to licensing plan
Retail
Kids destinations play into Borders' concept store strategy
Playmates tackles fear of the dark and forges a new nighttime category
News in Brief
Marketing
McDonald's is lovin' custom content
Digital Bytes
Kids virtual world scene getting quite crowded
Bebo bridges the online-TV divide
Kids Upfront
All's quiet on the kids upfront
People
