KidScreen Magazine - Listing for April 1, 2008
Up Front
Breaking up not so hard to do?
EA and Film Roman to create game-based content
Marley scours creative landscape to fuel Archie Productions
DIC develops darker toon for Gadget's 25th
Production, programming & distribution
What's Developing in Kids Production
Angelina remodel takes center stage at HIT
Korean IPTV a Western content oasis
Teletoon tests new waters with a live-action 6Teen TV movie from Fresh
Licensing
Night Garden seeds sown in fertile canadian soil
XpoFairs plans a virtual licensing trade show
Partworks profit potential is greater than the sum of its pieces
Retail
TIA close to voting on new safety program
"Active play" zeitgeist strong at Toy Fair
FAB/Starpoint pallet strategy opens up new retail opps
Pressman strategy swaps mass for specialty
Marketing
Empowering kid altruism makes marketing sense
Boosting off-peak sales with sticky in-store promos
Digital Bytes
PBS and Tribal Nova set new benchmark for online kid fun
MIPTV 2008
On the rights trail
Cool new shows
Nighty night! - Kidcasters shaping evening schedules to reflect preschool bedtime rituals





