KidScreen Magazine - Listing for September 1, 2007
Up Front
Delving into Digital Life Around the World
TIA leads Chinese safety standards push
Kidnets try new food biz recipe
Zula and IBM put scientific twist on virtual worlds
Production, programming & distribution
Up Next - What's Developing in Kids Production
NCircle rounds out North American kidvid scene
A name in Spain makes a change
Licensing
Mattel reinvents play value with new licensing initiative
Disney launches licensee portal to unify package design efforts
Lego builds business with branded furniture
Random House UK on a licensing growth spurt
Marketing
It's a family thing - Sesame Workshop uses mobile tech to connect parents and tots with easy-access literacy learning
Idle chit-chat not so idle in mom-land
Harris pokes at kid quandaries that keep you up at night
Retail
How green are you? - Toycos score eco-points with consumers and retailers
Taking out the retail middleman - Tech takes over stock replenishment
Kids publishers pack value into pioneering e-book programs
Digital Bytes
Nick jumps into casual games with both feet, but will consumers pay to play?
MIPCOM Jr
Hitting the Perfect Pitch - Tuning up package materials and presentations that sing at market
Party on, execs - Making the most of business socializing, without making an a** of yourself
Brand Licensing 2007
Rock steady - UK Licensing market makes solid strides
Hollywood heavyweights play to big-screen strength at BL '07
People
