KidScreen Magazine - Listing for August 1, 2003
News Monitor
The trend mill picks up speed at an upbeat Licensing Show 2003
TiJi registers explosive audience share growth in the French kids ratings race
Behind the Suit: From ice skates to fashion plates
Mercury Filmworks' star rises in the service work sector
Quick Hits
Production, Programming and Distribution
Up Next: What's developing in kids production
Canal J woos viewers with short but sweet programming
Studio B breaks out of kid comedy mold
News In Brief
Licensing
MGM experiments with Mad Science merch and media
Watch manufacturer MZ Berger winds up its innovation clock
Toy Play and Hallmark revive retro brand Rainbow Brite
News In Brief
Retail
Tech toys are fighting an uphill battle for shelf space
Retail Radar: Limited Too cultivates its cross-promo portfolio
News in Brief
Marketing
Marketers blog-on to a hot new teen outreach tool
Promo Partner Personals: Paper king Caraustar takes on full-service promo work
Digital Bytes
NeoPets connects kids and brands on-line
Research Recon: Building a Better Pipeline
Web research tips & tools for tapping into kid culture
Focus group maestros meet kids on their own turf
Kid Researcher Roundup: A guide to the experts
Handshake to Hanger
Diversification makes a strong fashion statement for licensees
Apparel licensors use marketing clout to stake out brand awareness
People
People in New Jobs
Higgins opens the door to new partners and animation styles at Cartoon Network





