KidScreen Magazine - Listing for April 1, 2002
Editorial
Recession: the angel of mercy for past-their-prime strategies
News Monitor
Nick joins the crowd chasing boy advertisers
Disney Channel's dive into sponsorship creates few market waves
Fox Kids France way down in French ratings dip
Production, Programming & Distribution
UpNext
Disney strengthens its global preschool arsenal with a major Euro production push
News in Brief
Portfolio to fill kids show financing holes
LEGO Media gives Bionicles screen legs
Licensing & Merchandising
Marathon totally spies global music and merch potential in its tween girl toon
In Zone juices up the licensed beverage category
SD builds its
News in Brief
International merchandising: The silent giant of the new TV economy
Advertising & Promotion
Ice cream partners offer cool QSR alternatives
WB unveils Scooby's promo snacks
News in Brief
Retail
Toycos scope out gender crossover opps to maximize market reach
Shelf Talk
MIP-TV 2002: Reload and rewind
The preschool demo splinters as channels welcome younger and older eyeballs to the programming mix
Older-skewing preschool fare in the pipeline
Producers resurrect antiquated heroes to brave the new programming reality
Cool New Shows
Mulling over The Next Big Thing
Classic series revival survival
The People Pages
People in New Jobs
Scott leads Zenith onto the global playing field
Double Take: Tales from the comeback files
