KidScreen Magazine

Welcome, Guest [Sign In]

August 21, 2008

Search KidScreen Articles
 
Research a Topic
 
Home
About KS
Subscribe
Advertise
Contact Us
Industry Events
First Take
Animation Supplement
Extras
KidScreen Poll

Will new US boys-targeted channel Disney XD give Cartoon Network a run for its money?
Yes
No

Current Newsletter Current Magazine Archives Date/Topic KidScreen Conferences

May 26, 2008 - KidScreen Daily
News Briefs


Toys 'R' Us fingers top-four toy trends for the summer

by Gary Rusak

Wayne, New Jersey-based Toys 'R' Us has unveiled what it believes are the top-four play trends destined to capture kids' attentions this summer.

The trends include Backyard Bands, and TRU has tapped all things Naked Brothers and Jonas Brothers bands-related to move off-shelves with certified bestsellers Guitar Hero and Rock Band continuing to sell well.

Nature First revolves around enviro-themed toys, including Spin Master's Bugville Live Butterfly Treehouse, which allows kids to watch caterpillars morph into butterflies.

Helping kids get physically active is the centerpiece of the Get Your Move On trend. TRU has tapped Wii Fit from Nintendo to lead the way in this category that also includes Bravo Sports' Pulse Kick 'N Go and Banzai Skimboard Surfer.

Finally Techno-cation revolves around mobile educational, technology-based toys. The retailer has singled out items from LeapFrog and the Are You Smarter Than a 5th Grader? handheld unit from Techno-Source to lead this trend.

Quick Search

advanced search


Copyright © 1986-2008 Brunico Communications Ltd. All rights reserved.
The title and logo of KidScreen are registered trademarks of Brunico Communications Ltd.
Use of this website is subject to Terms of Use. View our Privacy Policy.
Maintained by webmaster@kidscreen.com