Kirsty Bloore is taking up the newly created position of research director at Nickelodeon Australia.

Bloore first worked with the company as a research consultant in 2000, authoring reports such as the highly regarded A Day in the Life of an Aussie Kid that has helped shape the net's programming approach.

Prior to working for Nickelodeon, Bloore was research manager at Fairfax Digital, covering strategy, advertising, new product and site development.

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