Selina S. Guber

Dr. Selina S. Guber is the president of Children's Market Services Worldwide. and the Executive Editor of KIDTRENDS(tm) & TARGETING TEENS(tm), two monthly newsletters dedicated entirely to the youth market. This New York based market research and consulting company provides qualitative and quantitative research, trend analysis, and strategic insights into the estimated $250 billion youth market. Clients include advertising agencies, consumer packaged goods companies, the media, toy marketers, trade associations, and non-profit organizations.

A focus group moderator, market research consultant, and strategic planner to Fortune 500 corporations and advertising agencies, Dr. Guber has conducted research with children, teens, college students, and parents for over 17 years. She received her Ph.D. from New York University, where she majored in psychology, marketing, and research.

Her work in the children's market has been featured in The Wall Street Journal, The New York Times, Advertising Age, Fortune, Prepared Foods, Newsweek, Ad Week, and other nationwide publications. She has appeared on ABC, NBC, The CBS Evening News, CNBC, CNN, TV FOOD NETWORK, and CBS: THE WALL STREET JOURNAL TV.

The author of numerous articles on the youth market and a frequent guest speaker, Dr. Guber is currently the chairperson of the American Marketing Association/N.Y, Children's Marketing Leadership Council. In addition to chairing many recent AMA/NY conferences, she is a frequent speaker at corporations, trade associations, governmental and educational conventions and is considered a leading authority in the youth market.

Dr. Guber is the author of the book: Marketing to and Through Kids, published by McGraw Hill.