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Who, Why & Where |
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Day One |
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Day Two |
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Sponsors |
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Past Attendees |
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Fees and Registration |
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Hotel Information |
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Have Your Say |
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Registration List |
Sponsored by:
Produced by
Brunico Marketing Inc.
| 7:30 am- 8:30 am |
Continental Breakfast | ||
| 8:45 am | Keynote CREATING A GOOD CUSTOMER EXPERINCE ON E-CCOMMERCE SITES FOR KIDS Phil Terry, CEO, Creative Good  Phil Terry is a strategic specialist who develops customer experience programs for clients ranging from macys.com, travelocity.com, to Sabre and American Express. Phil will provide you with thousands of dollars worth of advice on how to improve your website and will shed light on significant mistakes being made in the online marketing industry that are resulting in billions of dollars of unrealized sales.
As a bonus, register early and provide us with your website address and Phil will provide you with constructive and valuable advice on how to improve your site.
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| 10:15 am | Concurrent Sessions THE CHANGING FACE OF KIDS MEDIA Between TV, magazines, the 'net, films, etc., the placement opportunities available to clients are endless but do more outlets mean fragmented audiences? How do you maintain a strong brand message in such a segmented marketplace? Senior media executives will speak about the challenges they are facing in the changing media landscape and discuss how to find the right combination in the quest to reach kids. MARKETING IN THE CLASSROOM Often criticized, marketing in the classroom can be an effective program for both the marketer and the kids. Hear about in-school marketing efforts that have been effective for brands while being beneficial to the classroom. Panelists will share their experience on how to set up successful in-school programs. | ||
| 11:30 am | Refreshment Break | ||
| 12:00 pm | Concurrent Sessions COMMERCIAL CRITIQUE Sponsored by:  The Golden Marble Awards were created to celebrate excellence in creative advertising that goes unrecognized in other awards shows. It is rare for a kid's spot to win a Clio. Restraints placed on advertising aimed at children can play a part, but could kids advertising be more edgy? Kid and non-kid creatives will look at a variety of kids' spots to critique their creative execution and provide insights on how to make better commercials. SPONSORSHIP, UNDERWRITING & EVENT MARKETING: AN OLD MODEL WITH A TWIST License fees for tv programming have dropped, forcing producers to look for financing alternatives. Similar to the old sponsorship model, client marketers are signing on as program sponsors, providing funding for programming and creating unique marketing opportunities. In this session, hear marketing executives discuss their experiences with both television and special event underwriting and learn why you should consider sponsorship in your marketing plans. | ||
| 1:15 pm - 4:15 pm |
Hosted by Paul Kurnit, President, Griffin Bacal A chance to see the year's best creative advertising targeted at children. See the marketers and agencies that are taking creative to new levels and making connections with kids. The Golden Marble Awards is the only awards show recognizing creative excellence in kids advertising. (Included with conference registration) | ||
| 4:15 pm | NETWORKING COCKTAIL Congratulate your colleagues or give yourself a well-deserved pat on the back for your Golden Marble wins at our post awards reception. | ||
 "Promotional marketing plays a crucial role in reaching the increasingly influential kids market. Kudos to KidScreen for recognizing that these kid marketers deserve to be recognized." Julie Colbrese, Executive Vice President, Creative Services. Communicator Marketing Worldwide | |||
® KidScreen is a registered trademark of Brunico Communications Inc. TM Advertising & Promoting to Kids, The Golden Marble Awards and The Golden Marble Promotion Awards titles, taglines & logos are trademarks of, and are produced by, Brunico Marketing Inc.