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Who, Why & Where |
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Speakers |
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Day One |
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Day Two |
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Sponsors |
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Past Attendees |
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Fees and Registration |
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Hotel Information |
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Have Your Say |
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Registration List |
Sponsored by:
Produced by
Brunico Marketing Inc.
| 7:30 am- 8:30 am |
Continental Breakfast | ||
| 8:30 am | Opening Remarks | ||
| 8:45 am - 10:00 am |
Keynote KIDS DEFINING THE FUTURE OF MEDIA Jack Myers, Chief Economist and CEO, The Myers Group  Jack Myers is a leading media and advertising researcher and consultant who advises clients such as Turner Broadcasting,
America Online, ESPN, Microsoft and Discovery. Jack will look at the future of media-a future that kids are defining-and discuss how kids are impacting the growth and success of new media technologies, as well as their viewing patterns and online usage and how it is influencing advertising and marketing. He will discuss how traditional broadcasters, cable networks and websites compete to capture the attention of kids at home and
in schools, and some of the innovative new marketing and programming strategies that are capturing kids' attention. | ||
| 10:15 am | Concurrent Sessions BRAND MANAGEMENT IN THE INTERNET AGE In the global village that is the internet, to successfully build a brand, you must get to market faster than ever before. Today's youth are multi-taskers that are used to being bombarded with multiple media messages, but how do you make those messages stick? Integrated marketing efforts have become essential. Hence, the lines are blurring between marketing disciplines. Agencies must be effective at integrating both brand building awareness and at increasing sales, creating a happy marriage between the promotions and the advertising. Hear from successful marketing executives on how they are morphing their agencies and evolving to be successful marketers in the cyber century. ETHNIC MARKETING: IT'S NOT SO NICHE! With a combined purchasing power that exceeds US$1.5 trillion per annum, Asian Pacific-Americans, Latinos, and African-Americans represent the best opportunities for revenue growth over any other North American market segment. Hear from marketing and media executives regarding some of the unique strategies that they are implementing to reach ethnic communities. Also, learn about the impact ethnic stars and pop culture are having on today's youth and how it is affecting their purchases. | ||
| 11:30 am | Refreshment Break | ||
| 12:00 pm | Concurrent Sessions GUERILLA MARKETING: GET STREET CRED Smart marketers know that today's youth are very savvy and cynical and to get their attention you need to be unique. Traditional advertising doesn't fly with the 'cool' generation. Learn how to build strong brands with grass roots marketing techniques. Hear from marketers who have kept a loyal following by staying true to their audience. CREATING A SUCCESSFUL SWEEPSTAKES PROMOTION Listen to case studies on promotional campaigns aimed at kids that have effectively utilized sweepstakes. Hear how a sweepstakes or contest should strategically fit within the overall campaign and about the intricacies involved in orchestrating a successful sweepstakes. Speakers will also share some of the pitfalls to avoid, as well as the benefits of running a successful sweepstakes or contest. | ||
| 1:15 pm - 3:45 pm |
This gala awards luncheon provides you with the unique opportunity to see and hear about the year's best promotions targeted at children, and get the inside scoop from our illustrious group of judges on what made these promotions so successful. (Included with conference registration) | ||
| 3:45 pm | Concurrent Sessions SPORTS RULE! AN EXCEPTIONAL WAY TO REACH KIDS Capitalizing on kids' love of sports, major leagues and media are working more with marketers to develop campaigns aimed at children. In this session, hear about research regarding kids' overwhelming interest in sports and their viewing habits. You will also hear from marketers taking advantage of sports promotional tie-ins and about the campaigns that are paying off. NON-TRADITIONAL KIDS ADVERTISERS Kids have an enormous amount of influence over family purchases. In this session, non-traditional kids marketers will speak on their strategy to align themselves with the youth demographic, to help grow brand awareness, improve sales and build customer loyalty from a young age. | ||
 "This event connects the advertising and promotion worlds the way we do in KidScreen, and ties together the commonalities - trends and truisms - across all kids entertainment media." Mary Maddever, KidScreen Editor, VP & Executive Editor, Entertainment Division | |||
® KidScreen is a registered trademark of Brunico Communications Inc. TM Advertising & Promoting to Kids, The Golden Marble Awards and The Golden Marble Promotion Awards titles, taglines & logos are trademarks of, and are produced by, Brunico Marketing Inc.