CONSUMER PRODUCTS / INTERACTIVE / TV
With the seemingly infinite amount of entertainment devices swarming today’s living rooms, Microsoft is hoping to zero in on one. The company has announced long-awaited details surrounding Xbox One, an all-encompassing entertainment system that delivers games, TV, movies, music, sports and Skype.
CONSUMER PRODUCTS / RETAIL
Universal Partnerships & Licensing (UP&L) has accumulated a crop of global marketing partners – and an unprecedented US$250 million in total media value – in advance of the July 3 release of Universal Pictures and Illumination Entertainment’s Despicable Me 2.
INTERACTIVE / TV
The pact is part of a strategy by Toronto-based eOne to expand into developing licensing programs for brands conceived in the non-linear space for a broader audience.
- Lego majorly stretches its marketing wings in Times Square (Mashable)
- Meanwhile, Lego and Sony want to build a new era of video game-integrated toys (PC World)
- Broadcasters may have a new love for Twitter thanks to Amplify, which sends ads to viewers who are talking about specific programming (The New York Times)
- Why are CEOs supposedly such lousy managers?
Disney Junior’s growing Appisode offering, which combines interactive games with select channel shows, is extending to little hands across the UK. The young channel has become the UK’s number-one pay TV preschool destination, with ratings up 20%.
- How Disney and Threadless are making magic together (Wired)
- Pink problems: A number of parents are going to new lengths to shield girls from gender stereotypes in toys (The Telegraph)
- Nielsen looks to smarten up its media tracking methods with the help of Jeopardy-winning Watson (Advertising Age)
- In the wake of the Xbox One announcement, what options are on the table for Sony and Nintendo? (CNET)